For six months in 2014 I lived and worked in Seoul, contributing to the launch of 37thDegree — a new creative agency and production company being built from the ground up. My main role on the project was designing the coordinated visual identity, with the logo at its center.
The mark went on to become the company’s most recognizable asset and travelled with it: Seoul, then New York, then Los Angeles. It has appeared on everything from production credits to office signage, business stationery and merch, across three continents.
