Marco Miraglia

Supercluster
Illustrated advertising

What Supercluster is

A global collective of production companies sharing a roster of 80+ directors and cross-border producers, collaborating on work that is bigger than the sum of its parts.

Client
Supercluster
Role
Creative director
Year
2024
Associate creative
Nikita Leibovici
Illustrator
Claudio Bandoli
Writer & storyboard
Bruno Bossi

For the annual Supercluster party at Cannes Lions 2024, I was asked to design the brand’s page inside the iconic comic-strip magazine that Shots produces and distributes throughout the festival.

The idea: disguise the ad as a comic strip, so readers would experience it as a seamless continuation of the magazine rather than a paid placement.

Supercluster — Cannes poster artwork
Supercluster — illustrated ad in shots magazine, Cannes