Luxottica
Vogue Eyewear & Arnette

Art direction for the merch tied to the relaunch of the Raven, an iconic Arnette sunglass from the 90s, set to return in March 2026. The brief: build a seeding kit for international influencers and sales force, delivered as a “food delivery bag” that wraps the eyewear in a recognizable, irreverent universe.

The concept lands on “Your serving of attitude” — a mock nutrition-facts copy with values like “Authenticity 100%, Irreverence 100%, Conformity 0%”. To bring it to life I brought in illustrator Marcello Mosca, who designed an original cast of characters — each wearing the Raven — for the apparel and sticker pack.

Final deliverables: a screen-printed tee with the artwork on the back and a Raven logo on the chest, four collectible stickers, and the full vector toolkit handed over to Arnette for regional production. End-to-end: concept, illustrator scouting and coordination, art direction, file engineering for screen printing and die-cut.

Internal team merch for Vogue Eyewear, designed to be something the brand team would actually want to wear — not the standard corporate-cheap stuff. The brief landed on a single kit (sweatshirt + tote + sticker pack) handed out across the Milan team, with artwork by Gianandrea Poletta.